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Conference ROI · The reference table

Every Conference, Scored: The Full ROI Reference Table

By Rachel Julian, Editor-in-Chief · · 6 min read

The conferences we cover, scored on 15 published commitments — meeting infrastructure, audience transparency, cost clarity, logistics, and follow-up. The promises you can plan on, in one table.

Direct answer: A reference table scoring the conferences business travelers weigh on The Sales Traveler's Conference ROI method: 15 published commitments across meeting infrastructure, audience transparency, cost clarity, logistics, and follow-up, each counted only where the event publishes it on an official page. 70 events are scored (field average 40/100; HLTH leads at 80); 23 are pending because their sites block automated verification. Every Yes is from the event's own official material — unverified counts as No. Independent and reader-funded; a partnership buys reach, never a rating.

A conference pass plus travel is a four-figure bet, and the biggest events often make the fewest promises. This table scores the conferences we cover on the same 15 published commitments as the Conference ROI Index — meeting infrastructure, audience transparency, cost clarity, logistics, and follow-up — each counted only where the event publishes it. Unverified counts as No, so the score is the floor you can plan on, not a guess.

#ConferenceIndustry MA$LF /100
1 HLTH Healthcare & Life Sciences 22233 80
2 INBOUND Marketing & Advertising 22323 80
3 SaaStr Annual SaaS, Sales & GTM 23322 80
4 BIO International Convention Healthcare & Life Sciences 32231 73
5 Sibos Financial Services 22133 73
6 Web Summit Startups, Venture & Tech Culture 32222 73
7 AWS re:Invent Cloud & Enterprise IT 12133 67
8 Shoptalk Retail & Commerce 32113 67
9 SXSW Startups, Venture & Tech Culture 13213 67
10 Cannes Lions Marketing & Advertising 12222 60
11 Money20/20 Fintech & Payments 32112 60
12 MWC Barcelona Consumer & Mobile Tech 22221 60
13 CES Consumer & Mobile Tech 02312 53
14 FinovateFall Fintech & Payments 22202 53
15 IMEX America Meetings & Events 22202 53
16 ITC Vegas Fintech & Payments 12212 53
17 KubeCon + CloudNativeCon NA Developer & Platform 02222 53
18 Snowflake Summit Data & AI 22211 53
19 SuperReturn International Financial Services 23210 53
20 ViVE Healthcare & Life Sciences 30131 53
21 Advertising Week New York Marketing & Advertising 22111 47
22 Bio-IT World Conference & Expo Healthcare & Life Sciences 12220 47
23 DEF CON Cybersecurity 01231 47
24 Dreamforce SaaS, Sales & GTM 01123 47
25 Gartner CSO & Sales Leader SaaS, Sales & GTM 22120 47
26 HIMSS Healthcare & Life Sciences 11122 47
27 ICSC Las Vegas Retail & Commerce 21310 47
28 MEDICA Healthcare & Life Sciences 12022 47
29 Microsoft Ignite Cloud & Enterprise IT 11221 47
30 NVIDIA GTC Data & AI 12211 47
31 The MedTech Conference Healthcare & Life Sciences 11311 47
32 Cisco Live (US) Cloud & Enterprise IT 10221 40
33 CrowdStrike Fal.Con Cybersecurity 02121 40
34 Exchange Financial Services 01221 40
35 Google Cloud Next Cloud & Enterprise IT 01221 40
36 I/ITSEC Government & Defense 01311 40
37 Offshore Technology Conference Manufacturing & Industrial 01311 40
38 Okta Oktane Cybersecurity 01221 40
39 RSNA Healthcare & Life Sciences 02220 40
40 TechCrunch Disrupt Startups, Venture & Tech Culture 02301 40
41 Workday Rising HR & Workplace 20220 40
42 AFA Air, Space & Cyber Conference Government & Defense 01220 33
43 AFP Annual Conference Financial Services 01112 33
44 B2B Marketing Exchange Marketing & Advertising 12110 33
45 HR Technology Conference HR & Workplace 11111 33
46 Manifest Manufacturing & Industrial 03200 33
47 SAP Sapphire Cloud & Enterprise IT 01130 33
48 Splunk .conf Data & AI 00221 33
49 Adobe Summit Marketing & Advertising 00121 27
50 DIA Global Annual Meeting Healthcare & Life Sciences 11110 27
51 GEOINT Symposium Government & Defense 10201 27
52 GitHub Universe Developer & Platform 00211 27
53 NRF Big Show Retail & Commerce 01210 27
54 RIMS RISKWORLD Financial Services 00211 27
55 Apple WWDC Developer & Platform 10011 20
56 Atlassian Team Developer & Platform 10110 20
57 Databricks Data + AI Summit Data & AI 01020 20
58 Datadog DASH Data & AI 01011 20
59 IMTS Manufacturing & Industrial 00210 20
60 Oracle CloudWorld Cloud & Enterprise IT 00120 20
61 Red Hat Summit Cloud & Enterprise IT 01011 20
62 SEMA Show Manufacturing & Industrial 00210 20
63 SHRM Annual HR & Workplace 00120 20
64 Consensus Fintech & Payments 11000 13
65 Google I/O Developer & Platform 00011 13
66 Sea-Air-Space Government & Defense 00200 13
67 Twilio SIGNAL Developer & Platform 00110 13
68 Forrester B2B Summit SaaS, Sales & GTM 00100 7
69 J.P. Morgan Healthcare Conference Healthcare & Life Sciences 01000 7
70 Milken Institute Global Conference Financial Services 01000 7

Columns: M meeting infrastructure · A audience transparency · $ cost clarity · L logistics · F follow-up — each scored 0–3. The /100 is the total of all 15 checks.

Field average: 40/100. Highest: HLTH (80). Of the 93 conferences we cover, 70 are scored here (60 researched from their official sites, verified July 24, 2026; 10 from the in-depth Conference ROI Index) and 23 are pending — see below. Registration, pricing, and app features change year to year; confirm on the official site.

Not yet scored: 23 events

A score requires reading the commitment on the event's own resolving official page. These events' official sites block automated verification (Cloudflare 403 or JavaScript-only pages), so we cannot confirm their commitments to that standard — and we will not publish a number we can't stand behind. They are pending manual verification, not judged:

ConferenceIndustryWhy pending
Adobe MAXMarketing & Advertisingmax.adobe.com fails TLS cert verification; adobe.com alternates time out.
AHIP ConferenceHealthcare & Life Sciencesahip.org returns 403 on all conference URLs.
Ai4Data & AIHomepage returns 403 to a browser-UA probe (anti-bot); matches confirmed sitewide-block pattern.
ASCO Annual MeetingHealthcare & Life Sciencesasco.org blocks automated access (403) on the annual-meeting pages.
AUSA Annual Meeting & ExpositionGovernment & DefenseHomepage returns 403 to a browser-UA probe (anti-bot); matches confirmed sitewide-block pattern.
AutomateManufacturing & IndustrialEvent site automateshow.com returns 403 on home/pricing/exhibit pages.
Becker's Hospital Review Annual MeetingHealthcare & Life SciencesHomepage returns 403 to a browser-UA probe (anti-bot); matches confirmed sitewide-block pattern.
Black Hat USACybersecurity403 on every page (registration, sponsors, venue). Search-snippet pricing ($2,999/$999) excluded per official-source rule.
Content Marketing WorldMarketing & AdvertisingHomepage returns 403 to a browser-UA probe (anti-bot); matches confirmed sitewide-block pattern.
FABTECHManufacturing & IndustrialHomepage returns 403 to a browser-UA probe (anti-bot); matches confirmed sitewide-block pattern.
Gartner Data & Analytics SummitData & AIgartner.com returns Cloudflare 403 on every page.
Gartner IT Symposium/XpoCloud & Enterprise ITgartner.com returns Cloudflare 403 on every page.
Hannover MesseManufacturing & IndustrialServes JS-rendered nav-only HTML to the fetcher; only the networking page loaded.
HFMA Annual ConferenceHealthcare & Life Sciencesevents.hfma.org (pricing/app/agenda) is a JS-only SPA; most ROI checks unverifiable on a loaded page (date/venue confirmed).
MarketingProfs B2B ForumMarketing & AdvertisingHomepage returns 403 to a browser-UA probe (anti-bot); matches confirmed sitewide-block pattern.
Microsoft BuildDeveloper & Platformbuild.microsoft.com is a JS-rendered SPA; content not machine-readable via fetch.
Morningstar Investment ConferenceFinancial ServicesEvent pages are JS-only (Cvent), fetched empty; no ROI check verifiable on a loaded official page (date/venue venue-confirmed).
PACK EXPOManufacturing & IndustrialOfficial site returns 403 to automated fetch.
RSA ConferenceCybersecuritySite blocks automated fetch (403) sitewide; no check verifiable on a resolving official page.
Salesforce ConnectionsMarketing & Advertisingsalesforce.com returns 403 on every page.
ServiceNow KnowledgeCloud & Enterprise ITservicenow.com returns 403 on every page.
Social Media Marketing WorldMarketing & Advertising403 on nearly all subpages (pricing, sponsors, hotel); only the homepage loaded.
VMware ExploreCloud & Enterprise ITMain page confirms date/venue but pricing/product pages are JS-SPA (empty to fetch); no ROI check verifiable (date/venue captured).

How the score works

Five dimensions, three published checks each, one point apiece — 15 total, shown as a /100. A check counts only where it is verifiable on the event's own official page: its website, registration or pricing page, exhibitor or sponsor prospectus, or event app. “Usually” and “probably” score No. The score rewards what an organizer will commit to in writing — the things you can plan a trip around — not the size of the keynote. Hosted-buyer and trade events tend to score highest; keynote-driven vendor events lowest.

Planning around dates? See the upcoming conference calendar. Want the trip math for one event? Run it through the Conference ROI Planner, or browse the full index.

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Each event scored on The Sales Traveler's 15-check Conference ROI method against the event's OWN resolving official pages (official site, registration/pricing page, exhibitor prospectus, or app), verified July 24, 2026. Official sources only — snippets and third-party pages don't count; unverified commitments score No; sites that block verification are marked pending, not scored. Confirm current specifics on the official site. Independent and reader-funded; a partnership buys reach, never a rating.
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