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The Revenue Travel Trip Scorecard

Is Your Work Trip Worth It?

By Rachel Julian, Editor-in-Chief · · 3 min read

Score whether your work trip is worth taking — free, in about 30 seconds, by the Revenue Travel Trip Scorecard. No account, no email.

Direct answer: To decide whether a work trip is worth taking, score it against the Revenue Travel Trip Scorecard — an 18-point method that judges whether a customer-facing work trip creates commercial value. It scores six criteria: whether the economic buyer will be present, whether there is a written objective and a named post-trip decision owner, whether in-person beats a video call, whether the deal stage fits, and whether the cost is justified. A work trip clears the bar at 14 of 18; below that, revise it; well below, kill it or take the call.
Revenue Travel Trip Scorecardmethod v1.0 · 18 pts · clears at 14

Answer six calls honestly — the score is computed by the published method, right here in your browser. Nothing is sent, stored, or seen.

0/18
Answer to measure
The economic buyer will be in the room
The person who can actually say yes — not only a champion or a gatekeeper.
There is a specific, written objective
A named outcome for the trip, not “build the relationship.”
A named owner for the post-trip decision
Someone owns the next step, so the trip converts instead of evaporating.
In person genuinely beats a video call
The meeting needs the room — a signature, a demo, a room to read.
The deal stage is right for a visit
It is at a point where presence actually moves it forward.
The cost is justified by the deal’s value
The economics clear once travel time and spend are counted.

What the Revenue Travel Trip Scorecard measures

The Revenue Travel Trip Scorecard is an 18-point method for deciding whether a customer-facing work trip is set up to create commercial value. It comes from a single principle: A customer-facing trip earns its cost when it creates commercial change a call cannot — judged by the deal it moves, not the distance flown, the itinerary completed, or the loyalty points earned. It scores a trip on six criteria:

  1. The economic buyer will be in the room. The person who can actually say yes — not only a champion or a gatekeeper.
  2. There is a specific, written objective. A named outcome for the trip, not “build the relationship.”
  3. A named owner for the post-trip decision. Someone owns the next step, so the trip converts instead of evaporating.
  4. In person genuinely beats a video call. The meeting needs the room — a signature, a demo, a room to read.
  5. The deal stage is right for a visit. It is at a point where presence actually moves it forward.
  6. The cost is justified by the deal’s value. The economics clear once travel time and spend are counted.

How the score works

Each criterion is scored Yes (3), Partly (1.5), or No (0), for a total out of 18. A trip clears the bar at 14 — book it, and shore up any soft criteria. Between 8 and 13 it is a Revise: salvageable, but fix the failing criteria first. Below 8 it is a Kill as framed — move the trip or take the call. Method v1.0 — in active development; the criteria and weights are refined as the Revenue Travel evidence base grows, and this page always reflects the current version.

Why this, not cost or itinerary

Most travel tools judge a trip by price, distance, or a full calendar. The Revenue Travel standard judges it by the commercial change it creates — the deal it moves that a call could not. That is the whole point of the scorecard: it is a fund-or-kill test for the approver and a readiness check for the traveler, grounded in what actually converts. It is part of the Revenue Travel standard.

Free, independent, and honest about its limits

The scorecard is free to use, with no account and no email — it runs entirely in your browser and sends nothing anywhere. It is a decision framework, not a guarantee of a closed deal: it tells you whether a trip is set up to create value, not that it will. And The Sales Traveler scores by published method only — a partnership buys reach, never a rating.

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The Revenue Travel Trip Scorecard is The Sales Traveler’s published method (v1.0, in active development). Scored deterministically in your browser; no data is collected. Independent and reader-funded — a partnership buys reach, never a rating.
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