How we make what we publish.
One accountable editor, evidence-only sourcing, human fact-checking, and a plain policy on how AI is — and isn't — used.
Who is accountable?
One named person. Rachel Julian, founder and editor-in-chief, edits every word that publishes, owns every verdict, and answers for both. There is no anonymous masthead and no undisclosed committee. Accountability sits with a real, credentialed human whose record and contact are public.
How do we source and fact-check?
We score and cite on published commitments only — what a brand or provider states in writing, not what we assume or infer. Every factual claim is anchored to a real, resolving, primary or authoritative source. A statistic that cannot be confirmed on a source that actually loads does not get published, no matter how good it sounds. Fresh-looking numbers are often laundered through secondary blogs; we trace them to origin or drop them.
How do we use AI?
Plainly, because readers deserve to know:
- AI does not author conclusions. Rankings, verdicts, scores, and recommendations are human judgments, made and owned by the editor. A model does not decide what is Sales-Ready or which trip is worth taking.
- Where AI assists — drafting, formatting, summarizing, or surfacing research to check — a human edits the result and takes responsibility for it.
- Every AI-touched fact is human-verified against a primary source before it publishes. No AI-generated statistic, quote, or citation is trusted on its own.
- We never publish AI-generated images presented as real, fabricated reviews or testimonials, invented sources, or a synthetic person presented as a real contributor.
Independence, disclosure & corrections
A partnership buys reach, never a rating. Sponsored content is disclosed; commercial relationships never move a score, ranking, or conclusion, and a request to the contrary ends the relationship. When we get a fact wrong we fix it, label it a correction with a dated note, and log it — see the corrections ledger and the full scoring governance. Scored companies hold a verbatim right of reply on a published clock.