Policies

The legal instruments for The Sales Traveler LLC, 131 Continental Drive, Suite 305, Newark, DE 19713, US · rachel@thesalestraveler.com
Terms of use, privacy policy, terms of sale (including refunds and cancellation), and legal notices. Reproduced verbatim from /legal/, which remains the source of truth and carries the editorial context.

What we collect, why, and how to control it.

Analytics are denied by default and enabled only if you choose “Allow analytics” in the banner; your choice lives in your own browser and reverses by clearing site data. With that consent, we may count recommendation views, recommendation clicks, and commercial-form submits as aggregate editorial-demand signals for transparent view-to-click-to-submit funnel metrics. The intent emitter reads no form values or identity fields: no names, emails, companies, messages, wallet addresses, IP addresses, user-agent strings, or unknown query parameters are included. It uses no persistent identity or fingerprint. Automated private-vault synchronization is not verified live; any future integration is permitted to commit aggregates only and must never import or store event-level rows. Personal data is never sold or shared.

The Sales Traveler is built on trust, and that includes how reader and partner data is handled. We collect the minimum needed to deliver the newsletter, answer inquiries, and improve our research. We do not sell personal information, and we do not run third-party advertising or behavioral ad tracking.

Information you provide

When you submit one of our forms — newsletter, contact, field note, or partner application — we receive the details you enter. Depending on the form, this can include your name, email address, company or team, website, the topic or partnership type you select, and the message, story, or inquiry you write. The newsletter form also records which article prompted the signup so we can understand which work readers value.

Information collected automatically

Our hosting and form infrastructure (Netlify) processes standard technical data required to serve the site and to filter spam, such as IP address, browser type, and submission timestamps. We use a single browser local-storage value to remember that you have unlocked full articles on your device. This is a functional preference, not an advertising or cross-site tracking identifier, and it never leaves your browser. The site does not set advertising cookies.

Which sources you open. Where an article cites outside research, the link carries a campaign tag identifying this site, so the publication you land on can see in its own analytics that the reader came from here. On our side, opening one of those links sends a single record: which source was opened and which of our pages it was opened from. That is the whole payload. There is no identifier of ours, no cookie, no session, no stored address and no field that could carry one, so there is nothing to link one click to another or to you. We keep it to learn whether readers actually follow the evidence, which is the only way to know if citing our sources properly is worth the work.

Typography and third parties

The site loads typefaces from Google Fonts, which means Google may receive your IP address when fonts are requested. Form submission and hosting are handled by Netlify. These providers act as processors for the limited functions described here. We do not share your information with data brokers, list resellers, or advertisers.

The two analytics processors, named

If, and only if, you choose “Allow analytics” in the banner, two measurement tools load. Neither is requested before you answer.

• Google Analytics 4 (Google) counts reads and the aggregate editorial-demand signals described above. It sets _ga cookies in your browser and receives your IP address. Its handling is described in the Google Privacy Policy and in Google’s business data notice.
• Microsoft Clarity (Microsoft) is session replay, not a page counter: it records how a page was scrolled, clicked, and read, so we can see where a layout fails a reader at 11pm in a hotel. It receives your IP address and your browser’s user-agent string and sets _clck and _clsk cookies. Its handling is described in the Microsoft Privacy Statement, and you can switch it off across every site that uses it through Microsoft’s Clarity opt-out.

Decline, or simply never answer, and neither tag is requested at all: no script, no cookie, no replay. Clarity loads on a stored “Allow” and on nothing else — there is no geographic exception in either direction, because a consent decision follows the person, not the clock.

The aggregate counter that runs without consent

One measurement here does not wait for the banner, and it is the one that cannot identify you. Every request passes through an edge function that adds one tally row: the date, a traffic class (a named crawler such as GPTBot or ClaudeBot, or the coarse bucket human, unverified, or other-bot), a referrer category (search, answer-engine, social, internal, direct, external), the requested path with the query string stripped off, and a two-letter country. That list is the whole record.

No IP address is stored, in any form — not raw, not hashed. No cookie is set, no session is stitched, and the raw user-agent string is never retained; the only thing ever derived from it is whether it matched a crawler name we publish in robots.txt. Because nothing in a row points at a person, and no two rows can be joined, it runs for all traffic including in the EEA. It exists for a narrow reason: this site invites AI crawlers by name in robots.txt and, before it, had no way to tell whether a single one of them had ever arrived.

Abuse limits on the interactive tools

The scorecards publish aggregate averages that other people are licensed to cite, so one actor must not be able to move a published number by running a tool ten thousand times. Stopping that means telling callers apart for a single day without keeping anyone’s address.

When a tool result is submitted — which the page does only if you allowed analytics — your IP address is combined with a secret salt generated fresh each day, hashed, and truncated. Only that hash and a per-tool counter are kept, and the cap is 40 submissions per tool per day. The raw address is never written anywhere. The salt never leaves the rate-limit store and is never exported. As of 1 September 2026 it is retained rather than deleted after two days, because we now preserve the first-party data this site collects instead of discarding it on a timer. We are telling you that plainly because the previous version of this page promised the opposite: while a salt is retained, the counters stored alongside it are no longer irreversible, so this is a real change and not a wording tidy-up. The raw address is still never written, the store is still never exported, and nothing on this path still reaches the published benchmark figures. Nothing on this path reaches the published benchmark figures.

How we use what we collect

Your choices and rights

You can unsubscribe from the newsletter using the link in any issue. You can ask us to confirm what we hold about you, correct it, or delete it, and — where applicable law such as the GDPR or CCPA/CPRA gives you these rights — you can object to or restrict certain processing without being charged or penalized for asking. Send any request through the contact page and we will act on it promptly.

Retention

We keep inquiry and submission data only as long as needed to respond, maintain the relationship, and meet legitimate record-keeping needs, and we remove or anonymize it when it is no longer required. Newsletter records are kept until you unsubscribe.

Children

The Sales Traveler is a professional publication intended for adults in a work context. It is not directed to children, and we do not knowingly collect information from anyone under 16.

The agreement for using this site.

By using The Sales Traveler, you agree to these terms. They are intentionally plain, and they exist to protect both the reader relationship and the work.

Editorial and decision-support only

The Sales Traveler publishes editorial, research, standards, and decision-support content for revenue teams. It is not a travel agency, booking platform, or a legal, tax, financial, medical, or employer-policy advisor. Content is provided on an "as is" basis without warranties of any kind. You are responsible for confirming prices, availability, safety, accessibility, employer policy, and legal requirements directly with the relevant provider before acting. The Sales Traveler is not liable for decisions made based on the content to the fullest extent permitted by law.

Intellectual property

The content, brand, standards, tools, and design of The Sales Traveler are owned by The Sales Traveler and protected by intellectual-property law. You may read, share, and cite the work with attribution and a link. The Index Desk data is the exception and is licensed for reuse in full, including commercially, under CC BY 4.0 as set out below. For the editorial work (article text, analysis, photography and design) you may not republish substantial portions, resell, or present the material as your own without written permission. Requests for licensing or syndication can be made through the contact page.

Licence for the Index Desk data

The Index Desk data is published under CC BY 4.0. You may copy, republish, redistribute and build on it, including commercially and including a full table, without asking us and without a fee.

That grant covers the data: the scores, the index tables, and the JSON files in /data/. Article text, analysis, photography and design remain all rights reserved.

CC BY 4.0 asks for three things, and they are not onerous: credit The Sales Traveler by name, link to the licence at https://creativecommons.org/licenses/by/4.0/, and say if you changed anything. Linking the source page too is appreciated and is how readers find the evidence behind a number.

We are telling you plainly that this cannot be taken back. A CC BY licence is irrevocable, so anything published under it stays usable on these terms even if we later change our minds about future releases. That is the point: a number you cannot rely on keeping is not much use in a document you have to stand behind.

This grant replaces the earlier requirement that republishing a full table needed a syndication licence. That requirement no longer applies to the data, and it was withdrawn on 10 August 2026 rather than quietly dropped, because a term people may have relied on should not disappear without a note. It continues to apply to editorial text, analysis and charts. The full terms and the citation kit are on the press page.

Acceptable use

Do not use the site to break the law, scrape or overload the infrastructure, submit malicious or deceptive content through our forms, or misrepresent a commercial relationship. We may decline, edit, anonymize, or remove submissions at our discretion, as described in the editorial policy above.

Contact

Questions about these terms, privacy, corrections, or licensing can be sent through the contact page. A partnership buys reach, never a rating.