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Editorial standards

What we cover, what we refuse, and who decides

By Rachel Julian, Editor-in-Chief · · 3 min read

The mission is narrow on purpose: measure what a room, a brand or a programme actually delivers against what it promised. Here is what that includes, and what it rules out.

Direct answer:

The mission is Promised vs. Delivered: measure what a room, brand or programme actually delivers against what it publicly promised, on behalf of the business traveler and the person who approves their trip. Coverage follows that mission and nothing else — not advertiser interest, not press releases, and not whatever is easiest to publish quickly.

A narrow mission is a coverage policy. Most of what the travel industry produces is not measurable against a published commitment, and this desk does not cover it.

What we cover

  • Published commitments. What hotel brands, booking channels, expense platforms, airlines and conference organisers state in writing — and whether it holds up.
  • The approver’s decision. Whether a trip is worth funding, how policy should be written, and what a programme can actually enforce.
  • The traveler’s baseline. Sleep, connectivity, a place to work, getting there and back — the conditions that decide whether someone can do their job.
  • Verified operational data. Government and primary sources such as U.S. DOT on-time figures and the live FAA status feed, published with their limits stated.

What we refuse to cover

  • Anything scored on private assurance. If a commitment is not published, it is not measurable, and an unmeasurable claim is not a story here.
  • Press-release coverage. An announcement is a promise, and a promise is the thing under examination — not the news.
  • Anything a commercial relationship would touch. No entity may be scored on a page that sells to it, and no partnership alters a rating. A partnership buys reach, never a rating.
  • Volume for its own sake. Pages exist because they carry verified data a reader cannot get elsewhere, not to occupy a keyword.

How coverage decisions get made

By one named editor, against the mission above, and disclosed. New scoring work is added when a verified data source exists to support it — not when a category looks commercially attractive. Where the desk gets something wrong, the correction runs publicly and is logged, in both directions.

Why the mission stays narrow

Because the authority is the method, not the size of the archive. Widening coverage past what can be measured against published evidence would produce more pages and less standing, and the standing is the only thing here that is difficult to replace.

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