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The Standard · Self-Assessed

Publish your own score, clearly labeled unverified.

Certification requires an on-site evaluation and can be failed. Self-Assessment lets one property run the public 15-check instrument, publish its result under its own name, and document the gaps it still needs to close.

Direct answer: $950 per year, per property. Every listing says self-assessed — unverified wherever it appears. Certified™ requires my on-site evaluation.

Why the label matters

A self-score can make a property's commitments visible, but it cannot substitute for independent verification. I publish the unverified label prominently so buyers can distinguish what the property reports from what I have tested on-site.

When not to buy: if you can't score at least 8 of 15 honestly, spend the $950 on fixing checks instead. The instrument is free, and the listing can wait for it.

What $950/yr includes

A listed profile in the Self-Assessed directory with your 15-check results · the Self-Assessed badge kit (label rules included) · your score refreshed on request · a published upgrade path to Certified.

What it is not

Not verified, not Certified, never presented as either. Misuse of the badge without the label is a listing-removal offense, same 7-day directory rule as the certified mark.

Start: score your property, then list it

Run the free check first — it takes 10 minutes — then submit with your share link in the notes.

Quick answers

How much does a Self-Assessed listing cost?

$950 per year per property at the charter rate ($1,250 from July 1, 2027), including the directory profile and badge kit.

Is Self-Assessed the same as Sales-Ready Certified?

No. Self-Assessed is self-scored on the public 15-check instrument and labeled unverified everywhere it appears. Certified is an on-site evaluation that can be failed.

How do we start?

Run the free 15-check instrument, then submit your listing with the share link. Confirmation and invoice arrive within one business day.

Charter rates · locked by buying now

Self-Assessed listing: $950 now → $1,250 from July 1, 2027. Today's price is the charter rate, held until the first annual re-score edition. Buy at charter and your rate is grandfathered for every uninterrupted renewal. Increases are announced here first — never invoiced retroactively. The step-up isn't a discount trick; it's the published cost of the desk's growing record.

The house rules · they apply to this page

The verdict is never for sale — no purchase on this page can move a score, in either direction. Corrections land in 7 days and live on the public ledger. The full protocol, including your right of reply, is published at /governance/.

Orders are governed by the Terms of Sale.

I confirm invoice requests within one business day · no call required.