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The Index Desk · Seal Licensing

License your ranking. Say it everywhere.

If your brand ranks top-3 on any Index, that claim is worth money in your marketing — and using it accurately requires a license. The Ranked Seal license grants 12 months of commercial use: ads, website, sales decks, property collateral.

Direct answer: $7,500 per year, per index seal, for top-3 brands in the current edition. The license lets you use the published claim commercially. It cannot buy the ranking, and it lapses automatically if a re-score drops you from the top three, with pro-rated credit toward the next edition.

What makes the claim verifiable

The license includes official artwork, an exact current-edition claim, usage rules, and a link back to the scored entry. If the rank changes, the old claim expires. I keep licensing separate from scoring so the commercial claim cannot outlive the evidence behind it.

When not to buy: if you rank fourth, you are not eligible. The path to a top-three claim runs through the published checks, not a commercial conversation.

Included

The official seal artwork (“#1 on the US50 — The Sales Traveler, 2026” style) · usage guidelines · a verification link to your entry · renewal priority for the next edition.

The rules, published

Current edition and exact rank only · label must include the year · misuse or post-drop use = license revoked and noted on the entry. Scores are governed by /governance/; the seal desk never touches them.

License your seal

Quick answers

How much does a Ranked Seal license cost?

$7,500 per year at the charter rate ($12,500 from July 1, 2027). It covers 12 months of commercial use — ads, website, decks — of a current top-3 ranking claim.

Who is eligible for a seal license?

Only brands ranked top-3 on a current Index edition. If a re-score drops you out of the top 3, the license lapses automatically with pro-rated credit.

Can we buy a better ranking?

No. The license sells the right to state what the table already says; the table is governed by the published method and correction protocol.

Charter rates · locked by buying now

Ranked Seal license: $7,500 now → $12,500 from July 1, 2027. Today's price is the charter rate, held until the first annual re-score edition. Buy at charter and your rate is grandfathered for every uninterrupted renewal. Increases are announced here first — never invoiced retroactively. The step-up isn't a discount trick; it's the published cost of the desk's growing record.

The house rules · they apply to this page

The verdict is never for sale — no purchase on this page can move a score, in either direction. Corrections land in 7 days and live on the public ledger. The full protocol, including your right of reply, is published at /governance/.

Orders are governed by the Terms of Sale.

I confirm invoice requests within one business day · no call required.