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The Sales-Ready Awards · First edition

The awards you can lose

Updated August 2026

I judge entries on the published 15-check instrument, the same one used to score 50 brands in public, and publish pass rates. The entry fee buys consideration, never the result.

Direct answer: Entries open in Q4 2026 for property, brand, and program categories judged against the public standard. Pre-register for the opening notice; I will publish the category list, fees, and dates when entries open.

The argument

Charging an entry fee can fund rigorous judging; guaranteeing an outcome destroys it. I judge these awards on the same 15 published checks used in the US50 and publish pass rates. An entry can lose. That is what gives a result meaning.

When not to enter: if your commitments are not published yet, use the public rubric first and enter next year.

Why these are different

Published rubric · published pass rates · losable · winners' claims licensable under the seal rules · judged by the desk, governed by /governance/.

Pre-register (free)

Quick answers

When do entries open and what do they cost?

Entries open in Q4 2026. I will publish the category list and fees when entries open. Pre-registration is free.

How are the awards judged?

On the published 15-check instrument, the same one behind the US50, with pass rates published. Entries can lose.

Does the entry fee affect results?

No. The fee buys consideration, never the outcome, the same rule as everything else on this site.

Orders are governed by the Terms of Sale.

Confirmation within one business day · no call required.