About The Sales Traveler

The mission

I am building the discipline of Revenue Travel.

I give the category a vocabulary, a public standard, a research base, verifiable source records, and practical decision tools. I publish for people whose travel sits close to revenue: sellers, founders, customer success leaders, RevOps teams, partner teams, executive assistants, and the operators trying to serve them.

This is not a general travel site, a points blog, or a hotel hype machine. I cover travel when it changes the business.

What I publish

I publish editorial analysis, field guides, scorecards, benchmarks, Sales-Ready standards, and the Index Desk, which scores documented revenue-travel commitments in public.

The work connects sales, hospitality, operations, media, and reusable research because revenue travel does not belong to one function. It is where customer strategy, policy, logistics, trust, and human performance collide.

The Sales Traveler exists to make that collision legible, decision-ready, and provable.

How it works: one trip, end to end

The Sales Traveler is organized around a single business trip — from the decision to go, to where you stay, to how you travel, to whether it converts. Four stages, each with its own tools and standards:

1. Decide — whether the trip should exist at all: the trip-intent brief, the no-trip memo, and the approval case. (field analysis)
2. Choose — where to stay and which hotel protects the work: the Where to Stay guides by company and city, and the Sales-Ready Index.
3. Travel — getting there and being ready to perform: the field guides across Stay, Meet, Explore, and Equip.
4. Convert — turning the trip into pipeline: the onsite debrief, the follow-up window, and post-event conversion. (playbooks)

The standards, the Index Desk, and Sales-Ready certification exist to make those four stages measurable and honest.

Before this site

The Sales Traveler didn't start as a website. It started in January 2019 as field notes — a newsletter and years of writing under Rachel Julian's byline about what business travel actually does to revenue work, published across several platforms before any of it had a scoring instrument. This site, launched in 2026, is that work's third form: the notes became frameworks, the frameworks became a method, and the method became the Index Desk. The earlier work lived in more than one place over those years; the timeline of its forms is published at /archive/, its channels at /media/, selected pieces are being republished with their original dates marked, and copies of the rest are available on request. The standard the work taught — write down what you can verify, say so when you can't — was here from the first issue.

How independence works

My trust policy is simple: reach can be bought; judgment cannot.

Partners can sponsor, collaborate, advertise, license, and participate in research. They cannot buy ratings, rankings, recognition, awards, or editorial conclusions.

The audience is valuable because it is narrow and skeptical. Protecting that trust is not a brand value. It is the business model.

Where this goes

I am building a complete body of work for revenue travel: canon papers, frameworks, scorecards, city briefs, hotel evaluations, open datasets with source history, and advisory work.

The ambition is not to make business-travel content slightly better. It is to give revenue teams, operators, and builders clear language and defensible methods for a category they already recognize.

Revenue Travel has always existed. The Sales Traveler exists to make it legible.

The standard is the strategy

I expect work travel to become more selective, more measured, and more tied to outcomes.

That future needs an independent standard. That is what I am building.