Fund the research. License the data.
The Revenue Travel Benchmark measures how revenue teams travel, follow up, and convert. Research Partners distribute the survey and receive the aggregate data rights defined in their agreement. I retain control of the instrument, analysis, findings, and corrections.
How it works
1 · You get a tracked link
A unique survey URL (thesalestraveler.com/survey/?p=yourbrand). Every response you drive is credited to you, automatically.
2 · You invite respondents
Partners share the survey with their newsletter, customers, or social audience. The agreement states the response threshold for each aggregate data cut.
3 · You take home the data
Aggregate cuts, your segment's benchmark, co-branded report rights, and opted-in respondent leads, consent captured on the survey itself.
Two ways in
- Tracked survey link + monthly response counts
- Topline aggregate cut at signup
- Your segment's full benchmark cut at 150 responses
- Opted-in respondent leads (consent-gated)
- Logo + named credit in the published Benchmark
- Final report and segment cut under the agreed delivery terms
- Everything in Research Partner
- Two proprietary questions inside the survey, data only you will ever hold
- Full anonymized dataset license (internal use)
- Co-branded report chapter + joint launch
- Custom cross-tabs from the research desk
- First right of renewal for your category
Launch-cycle rates. The response commitment is real: segment cuts unlock at your target, which keeps every partner motivated to distribute. Respondent identities are never shared without the respondent's explicit opt-in.
What you receive beyond a placement
A placement buys disclosed reach. A research partnership adds licensed aggregate data, defined segment cuts, and, at Flagship, approved proprietary questions. Partners help distribute the survey; I control the method and conclusions. That separation keeps the findings usable after the campaign ends.
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Quick answers
What does a research partnership cost?
$7,500 (Standard) or $25,000 (Flagship) during the founding window; $10,000 and $35,000 after. Custom data cuts start at $25,000.
What do partners get?
Dataset rights: segment cuts for your category, co-branded assets, and, at Flagship, proprietary questions and the full anonymized license.
Can a partner influence the findings?
No. Instrument design, analysis, and publication stay with the desk; partners buy questions and cuts, never conclusions.
Research Partner: $7,500 → $10,000 · Flagship: $25,000 → $35,000 after the founding window. Today's price is the charter rate, held until the first annual re-score edition. Buy at charter and your rate is grandfathered for every uninterrupted renewal. Increases are announced here first, never invoiced retroactively.
Orders are governed by the Terms of Sale.
Next: the Index Desk, 14 markets scored on published commitments · the weekly Field Brief