Rachel Julian — Sales Travel Strategist
Rachel Julian is a sales travel strategist with over 15 years of enterprise and customer-facing travel experience, including time at Amazon, Netflix, and ZipRecruiter.
The Sales Traveler is built from that firsthand experience — evaluating work travel not through a booking or logistics lens, but through a performance lens: how the environment around a trip shapes the quality of the conversations, relationships, and outcomes that come from it.
Most business travel is built around logistics.
Flights. Hotels. Expense policies.
But for people in sales and customer-facing roles, that’s not what matters most.
What matters is:
Being in the right room
At the right moment
With the right customer
And making that time count
The Sales Traveler exists to understand that layer of travel—the part that actually impacts outcomes.
Where this comes from
The perspective behind this started in the field.
Rachel Julian brings 15+ years of enterprise experience from Amazon, Netflix, and ZipRecruiter. The Sales Traveler covers work travel through a performance lens — not a booking lens.
That experience includes:
Corporate travel
Client on-sites
Conferences
Last-minute trips tied to real stakes
And over time, a pattern became clear:
A lot of travel happens without a clear understanding of what happens when it actually matters.
The gap
Most travel advice is built for:
Tourists
Leisure travelers
Or generic “business travel”
Very little is designed for:
Account executives closing deals
Customer success teams managing risk
Leaders deciding if it’s worth putting the team on a plane
There’s almost no shared understanding of:
When travel actually changes results
What makes a trip “worth it”
How to think about travel as a decision—not just a default
What The Sales Traveler is building
The Sales Traveler is an exploration of that gap.
It brings together:
Real-world experience
Structured thinking
And emerging data
To better understand:
How sales and customer-facing teams travel—and when it actually makes a difference
This includes:
Patterns in when people choose to travel
What environments support better conversations
How travel impacts deals, relationships, and outcomes
The goal
This isn’t about optimizing travel for convenience.
It’s about making better decisions.
Over time, the goal is to build a clearer, more useful understanding of:
When to travel
Where to meet
What makes an environment effective
And how to approach travel with intention
A note on the work
You’ll see this take shape through:
Observations from the field
Surveys and shared input
Frameworks for thinking about travel decisions
And evolving insights over time
This is not a finished system. This is part of a broader effort to build a clearer understanding of revenue-driven travel.
It’s something being built—openly, and with input from people who are actually doing the work.
If this resonates
If you spend time on the road meeting customers, managing relationships, or making decisions that depend on being there in person—
You’re exactly who this is for.